Clearly outline your goal for your direct mail postcard. Whether you're aiming to boost sales, promote an event, or drive traffic to your website, a well-defined objective will guide your entire campaign strategy.
2. Craft a Persuasive Message
Words matter. Craft compelling and concise messaging that addresses your audience's needs. Highlight the benefits of your offer, creating a sense of urgency that compels recipients to take action.
3. Make it Personal
Personalization adds an individualized touch that resonates. Variable data allows you to include recipients' names and offers based on their preferences. Your postcard will be more relatable and engaging.
4. Clear Call to Action (CTA)
Choose a CTA that is easy and will benefit for your audience. Simply collecting an email address in exchange for an offer of value to your prospect is often the most effective campaign goal. Once you have made contact, you can continue to build your relationship.
5. Targeted Data
A little work on your mail list is well worth the investment. Define your audience, cleanup your data and reduce costs with a targeted mail list. Send only to the people likely to be interested in your offer. You will lower your campaign costs by reducing the size of your mailing list.
6. Test, Learn, Optimize
Experiment with different designs, offers and CTAs. Use QR codes and personalized pURLs to track your campaign response rates. Analyze your data, and refine future campaigns to improve your response rates!
Build your audience with Direct Mail
With practice, direct marketing will increase the size of your audience and convert more prospects into paying customers!
Do you have questions? Talk with us! Ready to get a direct mail campaign going?