BACKGROUND

A growing telesales company which had recently moved offices needed help with workforce recruitment.

CHALLENGES

They were experiencing explosive growth and were having trouble finding qualified candidates to fill their available positions. They launched recruitment campaigns with other companies that generated 80-100 applicants, but most of those applicants didn’t have the required experience to contribute immediately. We needed to help the client find a greater number of qualified applicants than they ever had before.

STRATEGY

Through our Virtual Venue service, we got their offer in front of likely prospects who attended events related to their product.

We geo-framed two nearby competing businesses, capturing the device IDs of their employees. From there, we appended those device IDs to their home IP address and delivered digital ads directly to employees’ homes over a two-week period.

Focusing on their competitors' workers was an effective plan: not only did it mean applicants were already qualified, but hiring away employees would also directly improve the client’s position over their competitors.

RESULTS

Through this creative use of our Virtual Venue service, we were able to develop a cutting-edge recruitment strategy for this telesales client, which resulted in:

• 650 new applicants

• 600% increase in applications

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APPLICATION

Our Virtual Venue services can be applied to businesses targeting audiences who have historically visited specific locations. We can geo-frame with an accuracy to the square foot, retail locations, corporate headquarters, hotels, conventions, sporting events and parks up to six months in the past. We scan the device IDs present at a specific time and location which allows your to find and reach your target audiences.